10 Courageous Decisions to Commit To

Date:

Monday, March 26, 2012

Categories:

Business Coaching Maryland, Hiring The Best Talent, Business Coaching Annapolis, Branding Small and Mid Sized Businesses, Making Business Tough Decisions, Executing Business Basics, Small Business Owners, Assessing new hires, Time Management, business team alignment, business coaching baltimore, business culture

Courage to Commit

A Brand Promise in essence is the key strategic difference that you are committing to making in your marketplace. It takes courage to make any BIG commitments and this is a BIG, BIG one. Far safer to being a commodity service or product and not stand out in the crowd.

The 10 Decisions

To create a Brand Promise to your Clients and Prospects.

To declare this Brand Promise at every opportunity to your Clients and Prospects.

To let your Business be held accountable to this Brand Promise.

To keep your Company focused on this Brand Promise for the foreseeable future.

To hold your Brand Promise when times get tough.

To say NO to prospects and new opportunities that will divert your attention away from your Brand Promise.

To set priorities on a quarterly basis to deepen your commitment to your Brand Promise.

To measure and make known to all staff members the progress your are making on your Brand Promise.

To stay sensitive to your Brand Promise, rather than letting commoditization take off it's edge.

To change your Brand Promise when it not longer is uncommon in your market.

Examples of Brand Promises:

Southwest Airlines - Low fares, lots of flights, lots of fun.
L'Oreal - Helping woman look and feel beautiful.
TGIF - Going to TGI Friday's any day of the week makes you feel like it the best day of the week - Friday.
Curves - Promises women, "fitness and weight loss and the power to amaze yourself."